We’ll continue to make tweaks – company says.
Well, that is news! No, I am not going to say that I expected that, not that I liked that! You see, for all those years I base my Adwords strategy on the environment that Google set up and it was helpful. Now, I need to get used the new ideas and find ways that my clients will keep monetising from their ads, without spending more money!
That change was first reported by the SEMpost with Google confirming that later on. So, with that move, the desktop and mobile will display the ads the same way, meaning at the top and bottom of the page. However, based on the post, Google will put an additional ad above search results, a fourth one, only in cases of “highly commercial queries.” I guess, the highly commercial will have most probable a local interest, something like “hotels in Greece”, or “restaurants in New York”, etc.
Will the sidebar be empty? Nope! This change leaves the sidebar free for Google’s Product Listing Ads.
So, based on the statement that was given to The Verge Google was testing that change for some time and to be honest, there were cases that I have seen that, but did not think it was something that Google decided to do. Still, they will continue making tweaks, so as “to provide more relevant results for people searching and better performance for advertisers.”
This change is global and will affect all languages… So… run Forrest… RUN!
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Nicholas is an experienced Digital Marketing Professional. He is in the telecoms market the last 13 years. For full CV, please do not hesitate to visit his LinkedIn Page or contact him!
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